, As a River Cottage supporter, I know you recognise just how important good, healthy food is in maintaining our well-being. So I hope you will tune in to 'Britain's Fat Fight' this evening. It's been over a year in the making, and during that time I've learned so much about the challenging, complicated and often genuinely scary problem of obesity. I know it's going to be hard to make changes. But I also know it's definitely possible. Above all, I'm sure we can do so much more if we do it together. I hope you will be inspired to help bring about the changes that can turn this problem around, by showing your support for the show and its various messages on our social media.
All the best,
Hugh In this new BBC One series, Hugh is looking at the impact and causes of obesity in modern Britain. Britain's Fat Fight with Hugh Fearnley-Whittingstall will see Hugh confronting one of the UK's biggest health crises, by examining and exposing how consumers are being misled by packaging and portion sizes, and bombarded by junk food advertising.
Through a series of stunts he takes on the food industry giants to push them to be more transparent about what's in our food, and takes his findings all the way to Number 10.
As well as battling big businesses, Hugh tries to see if he can change the eating habits of a whole city by challenging the people of Newcastle to lose 100,000lbs in weight in a year.
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